Snapchat brand profile in the UK 2023

How high is the brand awareness of Snapchat in the UK?
When it comes to social media users, brand awareness of Snapchat is at 89 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Snapchat in the UK?
In total, 27 percent of UK social media users say they like Snapchat. However, in actuality, among the 89 percent of UK respondents who know Snapchat, 30 percent of people like the brand.

What is the usage share of Snapchat in the UK?
All in all, 27 percent of social media users in the UK use Snapchat. That means, of the 89 percent who know the brand, 30 percent use them.

How loyal are the users of Snapchat?
Around 24 percent of social media users in the UK say they are likely to use Snapchat again. Set in relation to the 27 percent usage share of the brand, this means that 89 percent of their users show loyalty to the brand.

What's the buzz around Snapchat in the UK?
In June 2023, about 15 percent of UK social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 89 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Snapchat in the UK.

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