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Over the forecast period until 2029, the sales channels distribution share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 2.53 percent between 2019 and 2029.

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Revenue share of sales channels of the cruise industry worldwide from 2019 to 2029

Characteristic	Offline	Online
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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