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The number of users in the 'Pay-per-View (TVoD)' segment of the digital media market in Thailand was forecast to continuously increase between 2024 and 2027 by in total 0.6 million users (+9.39 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 6.96 million users and therefore a new peak in 2027. Notably, the number of users of the 'Pay-per-View (TVoD)' segment of the digital media market was continuously increasing over the past years.

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Number of users of pay-per-view (TVoD) in Thailand from 2017 to 2027 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Pay-per-View offers, or Transactional-Video-on-Demand services (TVoD), are defined as time-limited access to premium video content that requires a usage-based one-time payment. Content includes movies, TV shows or series and can be downloaded or streamed to various devices for a pre-determined period of time. Top vendors of TVoD services are, for example, iTunes, Google Play or Amazon Prime Video.

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