Researcher specializing in the internet and media & advertising industries in Greater China. Before joining Statista, she worked as an online marketer in a renowned real-time mobile ad platform. At Statista, she applies her extensive knowledge to create in-depth reports with well-structured insights on trends such as the Chinese metaverse, live commerce, influencer marketing, eSports, and SVOD. She aims to highlight the current market trends that influence and drive consumer behavior and spending.
Research expert
Lai Lin Thomala
Research expert covering Greater China
Latest publishings
Internet Number of active WeChat messenger accounts Q3 2014 to Q3 2024
Mobile Internet & Apps Monthly active users of Alipay in China 2021-2024
Internet Monthly active users of Douyin in China 2022-2024
Internet Leading social media platforms in Hong Kong 2024, based on market share
Video Gaming & eSports Annual mobile revenue of miHoYo 2015-2024
statistics
- Number of monthly active WeChat users from 3rd quarter 2014 to 3rd quarter 2024 (in millions)
- Monthly active users of Alipay in China in selected months from December 2021 to September 2024 (in millions)
- Number of monthly active users of Douyin in China from December 2022 to September 2024 (in millions)
- Market share of major social media platforms in Hong Kong in October 2024
- Annual mobile revenue generated by miHoYo worldwide from 2015 to 2024 YTD (in million U.S. dollars)
Topics
About
Lai Lin Thomala
Research expert covering Greater China
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