Marketing to the Masses

As an adolescent member of a local Baptist church, I remember singing the words to a song often sung throughout the community, “Lift Him up above the stars above the Jupiter and Mars.” The choir director would smack her hands together and lift them into the sky like a morning dove as she exclaimed, “louder.” The song was written with such distinction; requiring the singers to elevate their pitch. We committed to making a joyful noise even though many of... Read more