Challenge
Fast-growing international business needed goals guidance
Hayden Cox is one of the most well-known surfboard designers in the world. His boards are now sold in over 72 countries. With such a fast-growing business, the challenge was getting hold of the right information to help answer critical business questions. Hayden would spend time late at night searching through the Xero Marketplace, looking for an add-on solution to help deliver the insights and reports the business needed.
Solution
That’s where he found Fathom. “The interface of Fathom has inspired me… just how intuitive the system is, the animations, the graphs that take you through the storyline of all your data,” said Hayden. As he delved further into Fathom, Hayden found tools to help him get an even deeper insight into the health of his business. “The business has been growing rapidly over the last three years, and the Growth tool in Fathom has been really interesting for me to look at. It takes you through the pinpoints of where you’re actually at with growth.” With facilities in Sydney, Los Angeles and Thailand, another key benefit for Hayden was Fathom's multi-currency consolidation features. This enables him to easily consolidate results into a single presentation currency.
"The interface of Fathom has inspired me… just how intuitive the system is."
Hayden Cox
Impact
A stronger position for future growth
Hayden used these results to further analyse how key sales, marketing and manufacturing activities contributed to the growth of the business. From here, Hayden wanted to plan for future growth, and he used Fathom to map out goals with his team. “I really enjoy the goal-setting and being able to look at the different areas of the business and set the goals. And then, through a very innovative graph, you can see how you’re tracking with those goals.” The wide range of features in Fathom helps Haydenshapes find timely answers to critical business questions.
