The INFORM Consumers Act

Your trust in eBay is at the heart of everything we do and it’s no different with the INFORM Consumers Act. This law ensures a safe online buying experience for consumers shopping on a marketplace like eBay while protecting the privacy of individual and small business sellers.

We’re committed to ensuring a trusted and safe marketplace for buyers and sellers, and we’ll continue to advocate on your behalf.


Here’s what you need to know:

  • The INFORM Consumers Act aims to create a safe and transparent online buying process and requires marketplaces like eBay to collect, verify, and disclose certain information about high-volume sellers.
  • A high-volume seller is someone who has sold 200 or more new or unused items totaling more than $5,000 in a 12-consecutive-month period over the last 24 months on ebay.com.
  • If you meet that criteria, we’ll need to collect and verify some identification and contact information.
  • High-volume sellers will need to keep their information up to date and we’ll ask you to review it annually.
  • If you reach an annual total revenue of $20,000, we’re required to include your name (or company name) and full physical address in the buyer's purchase confirmation emails and order details. However, there are some exceptions that allow us to share a partial address with buyers. For example:
1

If your address is your residential address, only your state and country will be shown.

2

If you use a different address for product returns, then that return address will be displayed.

  • If you meet the criteria for sharing a partial address with buyers, you can request an exception below.
Request an exception

FAQs

The INFORM Consumers Act is designed to create a safe and transparent online buying process. This law requires online marketplaces like eBay to collect, verify, and disclose certain information about high-volume sellers to their buyers.

The INFORM Consumers Act went into effect on June 27, 2023.

The INFORM Consumers Act impacts high-volume sellers. High-volume sellers are sellers who have sold 200 or more new or unused items totaling more than $5,000 during a 12-consecutive-month period over the last 24 months on ebay.com.

If you’ve sold 200 or more new or unused items totaling more than $5,000 in a 12-consecutive-month period over the last 24 months on our US site, we’ll need to collect and verify your:

  • Bank account number
  • Tax identification number
  • Phone number
  • Email address

If you’re a business seller, we’ll also need to collect and verify a copy of your government-issued ID.

And, once you reach $20,000 in annual eBay revenue, we’ll be required to include your name (or company name) and full physical address in purchase confirmation emails and on the buyer's order details page, unless certain exceptions appy.

To request an exception, we’ve built an online process for you to certify that you’re eligible for one of the potential exceptions.

Prior to the INFORM Consumers Act becoming effective, you’ll be able to certify whether you’re eligible for an exception. If we determine you don’t qualify for one of these exceptions or if you’re not responding to buyers within a reasonable amount of time, we may need to include your full physical address in purchase order confirmation emails and order details.

The collection, processing, and sharing of your personal information will continue to be governed by our User Privacy Notice, including as required by other laws and regulations.

No, just make sure to keep your personal and contact information up to date. As required by the INFORM Consumers Act, we’ll ask you to review and confirm the accuracy of this information annually.

The good news is you already provided most of this information when you signed up for eBay. If you sell over 200 new or unused items totaling more than $5,000, we’ll send you instructions on how to upload your information in Seller Hub and My eBay if we need additional information from you.

Without this information, we may need to put your listings, payouts, or account on hold. Once all of your information is collected and verified, you’ll be ready for your next sale.

If you have any questions or concerns, just get in touch. We’re here to help.

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