Intercept Surveys
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5 More Intercept Interview Tips
Posted at: 8/26/2016 6:58 PM
As the official intercept survey team of the New York State Fair, Drive Research knows a thing or two about intercept surveys. An average New York State Fair sees about 1,000,000 visitors exit its gates over the course of the 12-day event. With the Drive Research survey team working all 12 days of the New York State Fair to acquire over 600 completes from patrons exiting the fair, increasing interest and engagement in our efforts is key. Here are 5 more general intercept interview tips to assis
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"In the Moment" Market Research | Vendor in Syracuse NY
Posted at: 8/25/2016 6:55 PM
When it comes to market research and data collection, "now" is always better than "later." Also true in the candy industry in my opinion. A survey can be conducted at any time, but the quicker you can survey your audience after a decision is made, an advertisement is viewed, or an event is attended, the higher the quality and reliability in the data. In the moment data provides you with more accurate data. Participants are much more likely to remember the specifics on an experience during or
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5 Ways to Increase Event Intercept Survey Response Rates
Posted at: 8/17/2016 6:36 PM
Maximizing response rates for event intercept surveys is crucial for obtaining comprehensive and reliable data. In our blog post, we explore proven strategies to engage attendees and encourage their participation. From optimizing survey design to leveraging incentives, these tips will help you collect more responses and gain valuable insights from your event audience. What is an Event Intercept Survey? An event intercept survey is a research method where participants are approached and surv