Garnier
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 1904, in France (as Laboratoires Garnier) |
| Founder | Alfred Amour Garnier |
| Headquarters | Centre Eugene Schueller 41 Rue Martre Bureau F 92110 Clichy, Hauts-de-Seine, France |
| Products | Cosmetics Skin care Hair care |
| Parent | Beiersdorf L'Oréal |
| Website | www |
Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal and Beiersdorf. produces hair care and skin care products.
Launch
[edit]Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]
Expansion and products
[edit]Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3] In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.[4]
Concerns about skin-tones diversity
[edit]Garnier demonstrated concern about the diversity of skin tones in its products. In 2021, the brand launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones.[5]
Transition to Cruelty Free status
[edit]On 05 March 2021, Cruelty Free International announced that Garnier had been approved as Cruelty Free under the Leaping Bunny programme.[6]
Many, but not necessarily all, of Garnier's products are also labelled as 'Vegan'.[7] Garnier is still part of the L'Oreal group, which although claims not to test on animals, has not received Cruelty Free status on account of having an active market in China, where animal testing is a legal requirement for cosmetic products.[8][9]
References
[edit]- ^ "Our Heritage - History of Garnier - Garnier". www.garnierusa.com. Retrieved February 16, 2022.
- ^ a b "Garnier: Early History of the Brand and its Evolution Example". GraduateWay. January 31, 2017. Retrieved February 16, 2022.
- ^ "About Garnier". bizfluent.com. Retrieved September 23, 2019.
- ^ "Latest Garnier Products and Reviews". beautyopinions.com.
- ^ "SkinActive: Protector Co-created by Iza and Garnier with Vitamin C and Matte effect - Black Skin". October 12, 2023. Retrieved October 19, 2023.
- ^ "BREAKING NEWS – Major milestone as Garnier joins the Leaping Bunny family | Cruelty Free International". crueltyfreeinternational.org. March 5, 2021. Retrieved July 2, 2024.
- ^ "Vegan Formulas | Vegan Products | Garnier". www.garnier.co.uk. Retrieved July 2, 2024.
- ^ "Our Commitments". L'Oréal Paris. Retrieved July 2, 2024.
- ^ "L'Oréal is included on PETA's "do test" list. What does that mean?". PETA. July 7, 2010. Retrieved July 2, 2024.
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