The International Olympic Committee is entirely privately funded and ever since the first modern Olympic Games in Athens in 1896 it has relied upon contributions from commercial partners in order to stage the Games and support the Olympic Movement.
The IOC redistributes 90% of its revenue, meaning that every day the equivalent of over USD 3.4 million is distributed to support athletes and sports organisations at all levels around the world.
Sponsorship in various forms has supported the Olympic Movement since the first modern Olympic Games in Athens in 1896, while broadcast coverage has been the most significant factor in the promotion of the Olympic ideals and the growth of the Olympic Games worldwide.
