News
-
Tokyo 2020 -
Tokyo 2020 “Much more than a sponsorship”: Alibaba’s Chris Tung hails TOP Partnership as company looks ahead to Tokyo 2020
-
Tokyo 2020 Intel technology set to deliver several innovations during Tokyo 2020
-
IOC and Dow to accelerate Olympic Movement’s climate action
-
YOG Erin Kennedy: “The power of the oval ball”
-
YOG Babacar Dieng: “Reaching out to children in foster care”
-
Worldwide TOP Partner Dow Wins Award for Low-Carbon Legacy Olympic Collaboration
-
Tokyo 2020 TOYOTA Becomes Presenting Partner of Tokyo 2020 Olympic Torch Relay
-
Tokyo 2020 IOC President experiences first-hand Toyota’s latest technology in Japan
-
Buenos Aires 2018 Atos’ critical IT solutions support the Youth Olympic Games
-
Buenos Aires 2018 Coca-Cola brings the Spirit of the Youth Olympic Games to Argentinian fans
-
Building a Better Experience for Fans of Future Olympic and Paralympic Games thanks to Visa’s innovations
-
Dow’s carbon reduction programmes delivering a positive carbon legacy for the Olympic Movement
-
Alibaba and OBS collaborate for Tokyo 2020 broadcasting cloud solution
Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement, including funding, technical services, and products.
The Olympic Partners (TOP) programme is the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games to a select group of global partners.
The programme – which was created by the IOC in 1985 – attracts some of the best-known multinational companies in the world. Through their support, Olympic partners provide the foundation for the staging of the Olympic Games and help athletes from over 200 nations participate on the world’s biggest sporting stage.
Local Sponsorship Programmes
Marketing Programmes of the Organising Committees
Under the direction of the International Olympic Committee (IOC), the Organising Committees (OCOGs) manage their own complementary commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the four-year Games period.
OCOG marketing programmes incorporate:
- Olympic Games sponsorship and suppliership programmes (non-competing product categories to the TOP Partners)
- Olympic Games ticketing programmes
- Olympic Games licensing programmes
Marketing programmes of the National Olympic Committees
National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP TOP Partners that also support sports development activities and the respective Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.
Olympic marketing programmes managed by the NOCs include:
- National Olympic sponsorship and suppliership programmes that operate within the home country of the NOC
- National Olympic licensing programmes.