Ghana has around 15 million social media users, a number expected to increase in the coming years. Some of the leading social media platforms in the country are WhatsApp, Facebook, Tiktok, Telegram, Instagram. Besides the growing usage, these platforms are also
by the country’s population. Also, most users are
to keep in touch with friends and family, fill their spare time, or make new connections. For this reason, the
are mostly those of family, friends, acquaintances, as well as entertainment.
Men and youth dominate the social media population
For most social network platforms, the share of male users was higher than that of women. In 2024,
individuals on Facebook were forecast to amount to 12.2 million. Around 60 percent of them were
men, while the remaining percentage were women. Also, most Facebook users in Ghana were
between the ages of 18 and 34 years. This age-gender gap is similar to other platforms such as Instagram and LinkedIn. For instance,
male Instagram users covered over 55 percent of the total usage, which was dominated by
people aged 18 to 34 years.
Social media advertising
In Ghana, the
majority of the people that advertising firms could reach on social media were men and women between the ages of 25 and 34 years. Specifically, nearly 1.2 million
Twitter users were potentially reachable with advertising as of January 2024. Moreover, men represented around 59 percent of the
Facebook advertising audience, while
Instagram’s male advertising population reached 56 percent of the total. Overall, the
internet advertising revenue in Ghana was forecast at 29 million U.S. dollars in 2023.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
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