Influencer marketing in Asia - statistics & facts
In the era of social media, consumers spend a substantial amount of time absorbing content created by their peers. It is not surprising that their decisions are influenced by what they listen to, see, and read. Both brands and content creators have seized this opportunity and developed a marketing model that takes advantage of the relatability and popularity of digital content creators. Influencer marketing allows advertising to reach target audiences more precisely and tailor to the specific needs of the consumers.
As the usage of social media increases, resulting in larger influencer followings, the market size of influencer marketing has also been expanding rapidly. Influencer marketing in Asia relies on awareness-driven campaigns, as it is comparatively new in many Asian markets. However, along with the development of digital and social commerce services, markets like Indonesia, Malaysia, and Thailand have already adopted performance-driven marketing. Instagram and TikTok are the most commonly used social media platforms for influencers in Asia.
As the usage of social media increases, resulting in larger influencer followings, the market size of influencer marketing has also been expanding rapidly. Influencer marketing in Asia relies on awareness-driven campaigns, as it is comparatively new in many Asian markets. However, along with the development of digital and social commerce services, markets like Indonesia, Malaysia, and Thailand have already adopted performance-driven marketing. Instagram and TikTok are the most commonly used social media platforms for influencers in Asia.
