E-commerce in Finland - statistics & facts
Over the last few years, e-commerce has become increasingly popular in Finland. This is shown by the rising number of e-commerce users in the country. The Statista Digital Market Outlook estimates that there will be 4.1 million Finnish e-commerce users by 2025. Moreover, in 2022, e-commerce in Finland generated approximately 5.86 billion euro, a significant increase compared to the previous year.
Regarding payment options, young Finns preferred to pay with MobilePay for products which they bought in 2022. However, based on the 2021 e-commerce survey, online banking was the most common payment method for online purchases in the country, followed by card payment.
When returning online purchases, the preferred return method was returning them via a self-service parcel terminal. Carrier pick-ups from workplaces or home addresses were not commonly used, survey results from 2023 reviled. That same year, men were more likely to keep their online purchases than women in Finland. 50 percent of Finnish men have never returned a product they bought online. However, 55 percent of women rarely return products they bought online.
Online shopping, payment, and delivery
Finns enjoy purchasing physical products and services over the internet. The online shopping penetration is highest among individuals aged between 25 and 44 years old, reaching 79 percent of consumers in this age group. E-commerce is equally popular among Finnish men and women. While Amazon ranks among the leading online stores in other countries, Finnish consumers do not favor it as much. A survey conducted by the Statista Global Consumer Survey in 2023 shows that Verkkokauppa.com is the most visited web shop in the country.Regarding payment options, young Finns preferred to pay with MobilePay for products which they bought in 2022. However, based on the 2021 e-commerce survey, online banking was the most common payment method for online purchases in the country, followed by card payment.
Delivery and return
The majority of consumers chose for their online orders to be delivered to a self-service parcel terminal or to their home address; relatively few Finns wished for their goods bought online to be delivered directly to their workplace.When returning online purchases, the preferred return method was returning them via a self-service parcel terminal. Carrier pick-ups from workplaces or home addresses were not commonly used, survey results from 2023 reviled. That same year, men were more likely to keep their online purchases than women in Finland. 50 percent of Finnish men have never returned a product they bought online. However, 55 percent of women rarely return products they bought online.
