Wine market in Poland - statistics & facts
Poland figures as the biggest importer of alcoholic beverages in Central and Eastern Europe. The revenue of the wine market in the country has been on an upward trend, with a noticeable advantage for still wine, whose revenue reached more than 1.9 billion U.S. dollars in 2024. Significant development of Polish winemaking occurred around the 14th century, when it began to become independent of merely liturgical needs. Wine became a profitable commercial good and even a means of payment and a barterable commodity.
Still wine has maintained the highest price per unit, being always slightly above the average price, where the average projected price per unit of this kind of wine in 2028 is likely to be 11.32 U.S. dollars. In 2022, Poles could purchase a bottle of dry white wine for an average retail price of 23.62 zloty.
Each wine region in the world has its own peculiarities and climatic conditions and, what goes hand in hand, suitable varieties. The Polish wine market is continuously developing, with the number of consumers appreciating its originality increasing.
Polish wine production
In Poland, the financial year for wine production starts on August 1 and ends on July 31. In the 2023/2024 season, there were 460 wine producers registered nationwide, which was 35 manufacturers more than in the previous period. The southern region was the undisputed leader by the number of national vineyards. The Małopolskie voivodeship (Lesser Poland) had the largest number of vineyards, as the number was as high as 77. Due to the increase in the number of Polish vineyards and wine producers, the wine-growing area also expanded significantly. During the 2022/2023 season, it amounted to 769 hectares. Compared to the 2009/2010 marketing year, this was an increase of more than 730 hectares.Wine consumption and sales
Thanks to the greater availability of various types of wine in stores, the average wine consumption per capita in Poland has seen an increase since 2018. Wine is enjoyed mainly by people aged between 35 and 44 years old, with women constituting a higher share of Polish wine drinkers than men.Still wine has maintained the highest price per unit, being always slightly above the average price, where the average projected price per unit of this kind of wine in 2028 is likely to be 11.32 U.S. dollars. In 2022, Poles could purchase a bottle of dry white wine for an average retail price of 23.62 zloty.
Each wine region in the world has its own peculiarities and climatic conditions and, what goes hand in hand, suitable varieties. The Polish wine market is continuously developing, with the number of consumers appreciating its originality increasing.
