Tea market in Poland - statistics & facts
Tea is one of Poland's most popular and widely consumed hot beverages. The different possibilities of its preparation and consumption as well as the range of properties mean that it accompanies people not only on cold autumn and winter evenings, but all year round. In fact, the country’s tea market revenue is forecast to exceed 879 million U.S. dollars by 2028. However, in 2024, tea market revenue growth was set to reach 5.46 percent. This was a decrease of 7.47 percent compared to 2023.
In 2023, Poland imported tea products with a total value of 111.27 million U.S. dollars. The countries from which tea was most popular and imported the most were Sri Lanka, Kenya, and India. As for Polish teas, they were most often exported to France, the United States, and Australia.
The tea market in Poland will continue its dynamic expansion. The growing interest in a healthy lifestyle, the search for new flavors, and the methods in which tea is distributed and consumed create many paths for producers to develop and expand the scope of their activities.
Tea production and trade
Between 2018 and 2023, the average retail price of black-leaf tea increased by over 5.85 zloty. This change is reflected in the average monthly per capita spending on tea, which reached 5.76 zloty in 2022.In 2023, Poland imported tea products with a total value of 111.27 million U.S. dollars. The countries from which tea was most popular and imported the most were Sri Lanka, Kenya, and India. As for Polish teas, they were most often exported to France, the United States, and Australia.
Tea consumption habits
Zooming in on Polish consumers, they tend to drink 50 grams of tea on a monthly basis - a stable trend since 2016. Women are generally bigger tea enthusiasts, constituting around 53 percent of total tea consumers. When it comes to consumers' choice of teas, the most popular tea brand and the undisputed leader in Poland was Lipton, a British brand owned by Unilever.The tea market in Poland will continue its dynamic expansion. The growing interest in a healthy lifestyle, the search for new flavors, and the methods in which tea is distributed and consumed create many paths for producers to develop and expand the scope of their activities.
