Russia is one of the largest footwear markets globally. In 2021, the
nearly 11 billion U.S. dollars, which was the eighth-largest figure worldwide. In terms of pairs sold, the
experienced an increase in 2021 after a drop in the previous year. As a result of the exodus of major Western retailers in response to the war in Ukraine in 2022, the average number of
in that year. It is expected that people in Russia will buy up to two pairs of textile shoes per capita in 2027, down one pair compared to 2021.
Shoe retail and trade in Russia
Despite a clear preference for a traditional purchasing experience,
footwear shoppers in Russia have been gradually adapting to online shopping. In 2021, Russian
women spent nearly 3.9 thousand Russian rubles on footwear online, while male consumers had a slightly lower expenditure. When looking at international
trade dynamics of shoes in Russia, imports have always prevailed exports by value. A significant growth in footwear imports to Russia from 2016 was related to the ruble depreciation, which made national shoe production less profitable and imports of cheap footwear more cost-effective.
Customers and companies
From the customers’ perspective, every second buyer in Russia considered
shopping malls more convenient for footwear shopping compared to other store types in 2021. The
average spending on shoe purchases was measured at its highest among middle-aged Russians. The major online retailer of the product in question was Lamoda, while
Ostin, H&M, and Kari led the ranking of major omnichannel retailers of footwear and apparel in 2021.
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