Tugba Sabanoglu
Research lead covering Non-food CG & Retail
Nordstrom - Statistics & Facts
Nordstrom is an American luxury department store that offers a wide variety of designer clothing and footwear, cosmetics, and home goods. Founded in 1901 in Seattle, Washington as a shoe store, Nordstrom is now the top luxury apparel retailer in the United States in terms of sales. Nordstrom's brand value placed the company as one of the leading brands to have come out of Washington, ranking closely behind the big names of the tech world like Amazon, Microsoft, and XBox. As of 2020, Nordstrom boasted 369 locations worldwide, including its flagship store in downtown Seattle.
Nordstrom also has a strong online presence, ranking as the second most popular fashion website in the United States based on Share of Voice, a metric that measures the search visibility of a player. Perhaps one of the reasons Nordstrom has experienced lasting success and popularity throughout the last century is that they have one of the highest customer satisfaction rates among the top department stores in the United States.
Financial performance of Nordstrom
In 2020, Nordstrom’s global revenue amounted to 10.4 billion U.S. dollars, decreasing by 30 percent, from about 15.1 billion dollars in 2019. Women’s apparel and shoes made up over half of the department store’s net sales. On average, Nordstrom generated sales of about 41.01 million dollars per store in 2019, coming in behind its main competitor Neiman Marcus. Between 2019 and 2020, Nordstrom saw an increase in sales of about 0.2 percent.Nordstrom in the online retail space
Nordstrom is one of the most successful department stores in terms of their e-commerce business performance. The company's online store nordstrom.com generated some 3.36 billion U.S. dollars’ worth of e-commerce sales, and ranked in third place after macys.com and kohls.com in 2020. In fact, with the impact of the coronavirus (COVID-19) pandemic, more than half of Nordstrom's sales was attributed to digital sales for the first time that year.Nordstrom also has a strong online presence, ranking as the second most popular fashion website in the United States based on Share of Voice, a metric that measures the search visibility of a player. Perhaps one of the reasons Nordstrom has experienced lasting success and popularity throughout the last century is that they have one of the highest customer satisfaction rates among the top department stores in the United States.
