Apparel market in India - statistics & facts
Not only is the five trillion U.S. dollar Indian apparel market a global leader, but also one of the major exporters of textiles and apparel in the world. Along with the rise of urbanization and the country adopting western values at an increasing pace, the fashion and apparel industries are on the path of adaptation.
Behind the seams: apparel production and manufacturing
The apparel industry in the country caters to a wide range of preferences, from ethnic wear to Western wear. India is one of the world's leading producers of jute and cotton. 95 percent of the world’s hand-woven fabric is sourced from India, which is also the world's second-largest producer of silk. The traditional handloom, handicrafts, wool, and silk items, as well as the organized textile industry, make up a large portion of the widely varied Indian textile and apparel market. The states of Andhra Pradesh, Telangana, and Haryana are the main hubs and manufacturer centers of the apparel industry.In addition to this, some of the leading textile manufacturing companies are Page Industries, KPR Mill, and Trident. These companies manufacture a variety of products such as casual wear, sportswear, formals, denim, woven, and knits. In addition, the industry generates a wide range of goods and employs a significant number of people. About 100 million people are employed in these industries.
Current trends influencing the Indian apparel market
The apparel industry in the country has been evolving rapidly over the past few years. For instance, the growing emphasis on sustainable consumption laid by consumers has resulted in brands utilizing eco-friendly materials such as organic cotton and recycled fabrics. Moreover, the e-commerce growth has led to the expansion of brands on online platforms, offering better discounts, a wide variety of products, and customized shopping experiences with the help of artificial intelligence (AI) and virtual try-ons. Furthermore, due to urbanization and growing disposable incomes, there is a noticeable transition from unorganized to branded retail. Besides, sports and athleisure retail are in high demand, especially among younger urban Indians. The driving factors are the increased focus on health, active lifestyle, and hygiene.The apparel industry in the country has a high growth potential. With rising domestic consumption, government support, and export opportunities, the apparel industry is poised for substantial growth in the years to come.