Europe is home to a number of long-standing luxury companies that consumer associate with heritage, quality, elegance, and scarcity. Based on Statista estimations,
with the highest market revenue in the region, with a projected value of around 19 billion U.S. dollars. Overall, the
, driven by luxury fashion, was estimated to be worth 355 billion U.S. dollars.
Leading European brands
Based on worldwide sales, the
top three luxury goods companies in Europe are LVMH Moët Hennessy Louis Vuitton SE (France), Richemont SA (Switzerland), and Kering SA (France). LVHM is responsible for many of the most well-known luxury brands across a range of product categories, including Louis Vuitton, Christian Dior, Givenchy, Marc Jacobs, and Moët & Chandon. As such,
the company’s sales clearly exceed that of Richemont and Kering, reaching 86 billion euros in 2023, around 20 billion euros of which was
made in Europe. In comparison,
sales of the Richemont Group amounted to around 20 billion in the 2023 financial year, with
just about 22 percent of this generated in Europe.
European luxury consumers
Studies on luxury purchasing behavior in Europe have shown that a large proportion of
consumers still prefer to purchase their luxury items in-store, rather than online. Data also shows clothes and shoes were the most popular luxury and premium goods products European consumers
such as those in France and
Italy purchased the most.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
