D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Estée Lauder Companies Inc. - statistics & facts
The beauty industry is filled with companies and brands competing with one another and keeping up with all of them is not an easy task. However, a few multinationals dominate the market, with their products being part of the beauty routine of many consumers worldwide. Estée Lauder Companies Inc. is undoubtedly one of these: renowned as one of the largest cosmetics companies worldwide. In fact, it was listed among the leading global beauty manufacturers in 2022,alongside big names, such as Procter & Gamble Co. and Unilever. Since being founded by Estée Lauder and her husband Joseph in New York City in 1946, Estée Lauder Companies Inc. has risen to prominence in the global beauty market, and after a long series of acquisitions, it became one of the most important players especially in the prestige cosmetics and fragrances industry.
Meanwhile, the beauty community on social media platforms such as Instagram or TikTok has made the La Mer products one of the most popular beauty items of the last few years, showing that, despite fluctuating revenues and strong competition, Estée Lauder’s products are still among consumers’ favorites.
Company overview
Sales figures for Estée Lauder have fluctuated over the years but demonstrated strong growth overall. In 2023, the company generated nearly 16 billion dollars in sales, up from about 10.8 billion in 2015. Most of their sales were made in Europe, the Middle East, and Africa, but the sales attributed to the Asia-Pacific region have grown since 2010, surpassing the Americas. Estée Lauder’s most profitable product categories were skincare and makeup, while the fragrance and hair care categories combined counted for around 20 percent of net sales.Leading brands
Brand awareness for Estée Lauder reached remarkable percentages in several countries, including the United States, where it exceeded 70 percent. The company’s popularity is no secret, given its vast brand portfolio. Some of its best-known brands are MAC Cosmetics, Origins, Too Faced, La Mer, and Clinique, with the latter ranking eighth in a list of the leading personal care brands worldwide, based on brand value. In the United States, both usage and popularity of the Clinique brand reached a share of over 20 percent.Meanwhile, the beauty community on social media platforms such as Instagram or TikTok has made the La Mer products one of the most popular beauty items of the last few years, showing that, despite fluctuating revenues and strong competition, Estée Lauder’s products are still among consumers’ favorites.
