VF Corporation is an American manufacturer of branded apparel, footwear and accessories with its headquarters located in Greensboro, North Carolina. Founded in 1899, the company has since grown to become one of the
is responsible for most of the company's revenue, which amounted to at total of over
in 2021.
Main business segments of VF Corporation
The company's businesses and brands are organized into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Its Outdoor & Action Sports segment includes widely-established brands such as Timberland, Eastpak, Jansport and The North Face. More than
4.13 billion U.S. dollars was generated in revenue from VF Corporation's outdoor and action sports segment in 2021. VF Imagewear is currently contracted to provide service uniforms and insignia for U.S. Customs and Border Protection officers. Popular brands produced in the Work segment include Dickies and Bulwark Protection. In 2018, VF Corporation enacted a strategic repositioning campaign that involved the spin-off from several of its jean companies into a separate firm,
Kontoor Brands. Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands:
Wrangler and Lee . Additionally, over 27.14 million U.S. dollars in profit was generated from VF Corporation's
work brand segment.VF Corporation's portfolio expansion
VF Corporation spent roughly
608.1 million U.S. dollars on advertising in 2021, marking a slight decrease on previous years. Consumers seem receptive, as VF Corporation brands' Vans, Dickies, and North Face have all
consistently seen positive rates of growth in sales. Most recently in 2021, in a surprising M&A move, VF Corporation purchased the streetwear brand Supreme, adding the iconic label to its rich portfolio. Supreme is the
most popular streetwear brand with global consumers.
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