Imperial Brands - statistics & facts
“Smoking Kills.” This statement, or something of a similar nature, can be found on every cigarette pack worldwide and probably is one of the reasons why Imperial Tobacco decided to drop the “tobacco” from its name in 2016. The multinational rebranded to Imperial Brands to reflect its new, brand-oriented, strategy and growing importance of its non-tobacco segments. In 2023, Imperial Brands was the world’s sixth-largest international cigarette company based on market value.
Aside from its tobacco segments, Imperial Brands also operates in the logistics industry. Through its Altadis subsidiary Imperial Brands acquired the logistics firm Logista in 2008, which distributes books, consumer goods, and pharmaceuticals to convenience stores, bookstores, and other retail outlets in Southern Europe. In 2023, the global revenue of Imperial Brands' distribution segment amounted to over ten billion British pounds.
This diversification not only mitigates the risks associated with declining cigarette sales but also positions Imperial Brands as a forward-thinking entity capable of evolving with consumer preferences. Through these efforts, Imperial Brands aims to balance its historical roots in tobacco with innovative approaches to meet modern demands.
Dominance in the tobacco market
Imperial Brands' core business revolves around the production and sale of tobacco products, which make up the majority of its revenue. The company boasts an extensive portfolio that includes some of the world's most recognizable cigarette brands, such as Davidoff, Gauloises Blondes, and West. In addition to cigarettes, Imperial Brands has a significant presence in the fine-cut tobacco, rolling papers, and cigar markets. However, with increasing regulatory pressures and a global shift towards healthier lifestyles, the company faces challenges that necessitate diversification and innovation.A global giant in transition
In response to the changing market dynamics and growing health concerns among consumers, Imperial Brands has strategically expanded its portfolio beyond traditional tobacco products. The company has made significant inroads into the next-generation products (NGP) sector, which includes e-cigarettes, heated tobacco products, and nicotine pouches, with brands like blu, Pulze, and Skruf.Aside from its tobacco segments, Imperial Brands also operates in the logistics industry. Through its Altadis subsidiary Imperial Brands acquired the logistics firm Logista in 2008, which distributes books, consumer goods, and pharmaceuticals to convenience stores, bookstores, and other retail outlets in Southern Europe. In 2023, the global revenue of Imperial Brands' distribution segment amounted to over ten billion British pounds.
This diversification not only mitigates the risks associated with declining cigarette sales but also positions Imperial Brands as a forward-thinking entity capable of evolving with consumer preferences. Through these efforts, Imperial Brands aims to balance its historical roots in tobacco with innovative approaches to meet modern demands.
