. As of January 2023, the country ranked fourth after China, India, and the United States. Improved internet infrastructure has been a key driver of the country’s growing internet population. However, due to blocked content and various restrictions on media, Indonesia was only ranked partially free, with 49 index points, in the Freedom House Index 2022, which ranked countries according to their
. Nevertheless, the internet has revolutionized the everyday lives of most Indonesians and has been well incorporated into their daily activities.
Internet accessibility
The majority of the Indonesian population accessed the internet regularly from their mobile phones, making the country one of the largest mobile-first nations in Asia. With growing
mobile internet penetration in the country, there has been an increase in demand for affordable data prices, greater coverage, and improved quality of service. The Indonesian internet providers have thus put forward attractive data pricing plans as well as improved data-oriented mobile services as part of their strategy to attract more customers.
In addition to the prominence of mobile internet, the
fixed broadband subscription in Indonesia has been on an upward trend in recent years. This has resulted in the growth of broadband penetration rates among households in the country. In 2022, this segment recorded an increase of more than one million in new fixed broadband registration compared to the previous year.
Most common online activities
The internet has become an important part of the day-to-day life of most Indonesians. Specifically, it has become an essential tool for information, communication, business activities, and entertainment. As of the third quarter of 2022, the
average daily time spent using the internet in Indonesia was around seven hours and 42 minutes; a large fraction of it was spent on social media and streaming. The internet has also transformed the way products are distributed to Indonesian consumers. Over the past decade, e-commerce has grown in popularity, with the
number of e-commerce users expected to reach more than 131 million by 2028. In addition, the annual gross merchandise volume (GMV) of the e-commerce market in Indonesia is set to approximately 160 billion U.S. dollars by 2030, an increase of more than three-fold compared to the figure in 2021.
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