Lai Lin Thomala
Research expert covering Greater China
Detailed statistics
Number of online video users in China 2014-2024
Detailed statistics
Penetration rate of online video usage in China 2019-2024
Detailed statistics
Average number of SVOD subscriptions per user worldwide 2024, by country
Number of online video users in China 2014-2024
Number of online video users in China from 2014 to June 2024 (in millions)
Penetration rate of online video usage in China 2019-2024
Penetration rate of online video usage in China from 2019 to 2024
Annual revenue of the online video market in China 2009-2023
Revenue of China's online video market from 2009 to 2020 with a forecast until 2023 (in billion yuan)
Online video industry revenue sources in China 2023
Revenue distribution of online video industry in China in 2023, by revenue source
Number of online video paying users in China 2020-2023
Number of users paying for online video content in China from 2020 to 2023 (in millions)
Average daily time spent on video and audio apps in China 2023, by app segment
Average amount of time spent on video and audio apps per day in China in 2023, by app category (in minutes)
Most in-demand types of online videos in China 2023
Share of internet users consuming video content each week in China as of 3rd quarter 2023, by type
Market size of online short videos in China 2016-2024
Market size of online short videos in China from 2016 to 2022 with forecasts until 2024 (in billion yuan)
Number of short video users in China 2018-2024
Number of short video users in China from 2018 to June 2024 (in millions)
Monthly active users of leading short video apps in China 2024
Number of monthly active users of popular short video apps in China in September 2024 (in millions)
Age distribution of short video users in China 2023
Share of short video users in China in 2023 , by age group
Monthly time spent on short videos in China 2021-2023
Number of hours spent on short videos per month among users in China from March 2021 to September 2023
Trending paid content on short video platforms in China 2023
Trending paid content on short video platforms in China in 2023
Monthly active users of leading online video apps in China 2024
Monthly active users of leading online video apps in China as of February 2024 (in millions)
Content distribution of online video platforms in China 2023
Distribution of online video streamed in China, by content type and streaming platform
Share of original content on major video streaming sites in China 2023, by category
Share of original content on major video streaming platforms in China in 2023, by program type
Distribution of ad revenue on video streaming platforms in China 2023, by ad format
Distribution of ad revenue on video streaming platforms in China in 2023, by ad format
Daily time spent on main video streaming platforms in China 2024
Average daily time spent on selected video streaming apps per user in China in March 2024 (in hours)
Popular types of TV series on streaming platforms in China 2023
Distribution of new TV series and viewership on video streaming platforms in China in 2023, by genre
Popular genres of variety shows on streaming platforms in China 2023
Distribution of new variety shows and viewership on video streaming platforms in China in 2023, by genre
Market size of live streaming in China 2016-2026
Market size of live streaming in China from 2016 to 2019 with forecasts until 2026 (in billion yuan)
Number of live streamers in China 2016-2024
Number of live-streaming users in China from 2016 to June 2024 (in millions)
Penetration rate of live streaming in China 2016-2024
Usage rate of live streaming among the internet users in China from 2016 to June 2024
Leading live streaming apps in China 2024, based on MAUs
Number of monthly active users of major live streaming apps in China as of February 2024 (in millions)
Most popular categories of live streaming in China 2023
Leading categories of live streaming content watched by respondents in China in 2023
Major reasons for consumers to shop in live stream in China 2022
Share of consumers who shopped in live stream in China as of November 2022, by reason
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Mon - Fri, 9am - 6pm (EST)