, based on revenue figures. In fact, the British energy drinks market generated nearly four billion U.S. dollars that year. By comparison: the U.S. led the ranking with a market revenue of almost 97 billion dollars. Looking at the
in total, energy drinks had a market share of almost seven percent.
Energy drinks are beverages that contain a high level of stimulating ingredients, usually caffeine, as well as sugar and often nutritional supplements such as vitamins or carnitine. They are promoted as a product that can increase mental alertness and physical performance. Some energy drinks are marketed as beverages and others as dietary supplements.
Retail sales
In 2022, the
British market for energy and sports drinks generated a revenue of around three billion British pounds, which corresponded to
per capita sales of almost 47 pounds. The revenue of the market was forecast to increase between 2023 and 2027 by 0.33 billion British pounds. At the same time, the
price per unit of energy drinks is also expected to rise. While in 2022 this amounted to almost four British pounds, the price per unit will be 4.4 British pounds in 2027.
Which brand is the most famous?
The Austrian company Red Bull was the best-known energy drink in the UK, with a
brand awareness of 93 percent in 2022. The U.S. company
Monster and the British brand Lucozade Energy, which is manufactured and marketed by the Japanese company
Suntory, came in second and third place, both known among approximately 90 percent of internet users. When examining
Red Bull’s brand profile in the United Kingdom, the following results can be seen: it is not not just Red Bull's brand awareness that is high. Considering popularity, usage share, brand loyalty and buzz around the brand, Red Bull consistently reaches around 50 percent.
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