within the broader technology industry refers to a digital world populated by real people, often represented by virtual characters or avatars, who interact with each other and the virtual environment. While the overall concept is referred to as metaverse, each self-contained environment is also a metaverse in and of itself. Different metaverses may have other purposes, ranging from simple socialization to gaming or hosting events. It is common for there to be overlap with related technological fields, such as augmented reality (AR), virtual reality (VR), and blockchain technology as well as cryptocurrency. South Korean consumers have become used to rapid technological advancements, and the metaverse is one of the new digital frontiers being tested by users and companies alike.
Metaverse user demographic in South Korea
In a 2023 survey conducted in South Korea, less than 13 percent of respondents reported having
experience with metaverse services or platforms. While
accessibility is an advantage commonly ascribed to metaverse platforms, a certain level of technological know-how and capable hardware is required to participate. However, some lower-threshold platforms require little more than a smartphone and internet connection. Other platforms may require specific gaming devices, AR/VR devices, and relevant software. As such, the
metaverse user demographic tends to skew younger.
Which metaverse platforms are popular in South Korea?
Gaming and socializing were the driving
reasons for using metaverse services according to a 2023 survey. This was also reflected in the
leading metaverse platforms used in South Korea, with over 39 percent of general metaverse users being active on Naver’s ZEPETO platform. South Korean users saw the most
use for a metaverse in these two fields, while professional and educational area were less favorably viewed. This has not gone unnoticed, with about 11 percent of video game companies reporting in 2022 that they were
planning to introduce metaverse technology, alongside other adjacent technologies.
The future of the metaverse in South Korea
Among current metaverse users in 2023, around 72 percent
intended to continue using metaverse gaming, while 66 percent planned to continue using metaverse platforms as opportunities to socialize with their peers. This aligns with current use behavior, wherein gaming and socialization were considered to be the activities best suited for such platforms. However, there were also
concerns regarding user safety, privacy, and data security. While the metaverse has a small but dedicated userbase, the wider
South Korean internet userbase is looking more towards artificial intelligence (AI) and its potential uses in various fields.
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