Baby and children's products in Poland - statistics & facts
Despite the declining trend in Poland's fertility rate, the market for children's products in the country remains in a strong position. Growing demand is evident through a rise in online toy and children’s product sales, which are expected to reach nine billion zloty in 2027, as well as increased imports of toys, games, and sports equipment.
On June 1, children in Poland celebrate Children's Day, on which they often receive gifts. The most popular toys purchased for Children's Day are building blocks and board games.
Polish consumers rarely throw away children's clothes, as per a survey conducted in 2022. More than half of Poles give away old kids' apparel to their friends or family, giving them a second life.
Toy shopping behavior in Poland
As in many other countries, toys are one of the most popular gift options for children in Poland. The most common occasions for giving gifts to kids are birthdays and holidays. According to a survey conducted in 2022, during a single toy purchase, Poles most often spent an average of 100 to 299 zloty. The city where the largest share of consumers spent more than 1,500 zloty on toys in that year was Bialystok.On June 1, children in Poland celebrate Children's Day, on which they often receive gifts. The most popular toys purchased for Children's Day are building blocks and board games.
Factors influencing children's clothing choice in Poland
Although Poles are still most likely to choose to shop for children's clothes in traditional stores, thanks to the growth of online sales, more than 45 percent of customers have already decided to shop online. When buying children's clothes, they were primarily guided by their taste. In Warsaw, most consumers paid attention to the brand, while Gdansk residents were mostly influenced by the price.Polish consumers rarely throw away children's clothes, as per a survey conducted in 2022. More than half of Poles give away old kids' apparel to their friends or family, giving them a second life.
