Streaming in Indonesia - statistics & facts
Audio and video streaming have become the new norm in Indonesia, owing largely to the COVID-19 pandemic. As lockdowns kept people at home, they increasingly turned to streaming for entertainment. Today, watching movies or series and listening to music remain among the most popular daily pastimes in Indonesia, with people spending an average of 1.5 and three hours per day on these forms of entertainment.
The music streaming industry in Indonesia has also been performing well in recent years. The number of its users has shown an upward trend and is expected to continue growing. In 2023, Indonesia’s music streaming industry reported revenue of approximately 256 million U.S. dollars, which indicated an increase from the previous year. A recent study found that Indonesians spent around one hour and thirty minutes per day listening to music via streaming services.
Audio and video streaming in Indonesia has now become a staple of daily life. Global platforms like Netflix and local platforms such as Vidio will continue to grow as technology advances. With a young, tech-savvy population, the streaming market in Indonesia is set for strong future expansion, with demand for digital content expected to rise significantly.
The state of streaming in Indonesia
The growing demand for streaming content in Indonesia is expected to continue as more people adopt this digital behavior. The increasing use of video streaming has been made possible by the country's continuously improving internet infrastructure. For instance, the rollout of 5G mobile technology has enabled users to stream their favorite videos faster on their smartphones. Indonesian mobile video consumers expressed that they were highly satisfied with the video viewing experience using the 5G network, giving an experience score of around seventy out of 100. Music videos, comedy clips, memes or viral videos, and tutorial videos are among the most-watched videos in Indonesia.The music streaming industry in Indonesia has also been performing well in recent years. The number of its users has shown an upward trend and is expected to continue growing. In 2023, Indonesia’s music streaming industry reported revenue of approximately 256 million U.S. dollars, which indicated an increase from the previous year. A recent study found that Indonesians spent around one hour and thirty minutes per day listening to music via streaming services.
Local streaming service gaining popularity
As one of the world’s most populous countries with a relatively young population, Indonesia boasts potential for digital market players such as international streaming services. A diverse range of these global video streaming platforms is competing to gain a user base in Indonesia. Global platforms such as Netflix, Disney+ Hotstar, and YouTube Premium have been the most preferred subscription video-on-demand (SVoD) platforms among users in the country. However, recent trends showed that an Indonesian streaming service provider, Vidio, has been gaining traction among video streaming users in the country. In recent years, millions of Indonesians have downloaded Vidio, with app downloads reaching a peak of approximately 25 million in 2022. Affordable pricing and different package options are cited as factors determining its success.Audio and video streaming in Indonesia has now become a staple of daily life. Global platforms like Netflix and local platforms such as Vidio will continue to grow as technology advances. With a young, tech-savvy population, the streaming market in Indonesia is set for strong future expansion, with demand for digital content expected to rise significantly.
