Automotive e-commerce in Europe - statistics & facts
In Europe, car makers and retailers benefit greatly from digital platforms to expand their business, while new pure players have entered the automotive e-commerce market. Digital commerce proved to be particularly successful in two segments: used vehicles and auto aftermarket. By 2025, e-commerce is expected to account for nearly 10 percent of used-car retail sales, while the estimated value of European online car aftermarket is forecast to hit over 36.7 billion U.S. dollars by the same year.
Among other big automotive marketplaces, Germany-based Auto1 is one of the few operating in the entire European region, connecting vehicle buyers and sellers from 30 countries. Although increasing sales in Spain, Belgium, and the UK, France remains the core market of Aramis Group, which hit nearly 1.8 billion euros in revenue in the financial year 2022.
Although lagging compared to U.S. usage rates, online shopping for car parts 1334071 has come to be an established habit among European consumers. In Germany, Netherlands, and Denmark, 18 percent of users in each country reported buying automotive spare parts or accessories online, according to a 2022 survey. Another poll carried out in Italy suggested that car equipment purchases on e-commerce sites have been on the rise since 2016.
Online retailers willing to grow
Pre-purchase online browsing replaced and added up to the store visit, making the customer journey more complicated. In turn, automotive platforms serve as popular classified giants and essential leads for car dealers. In the United Kingdom, AutoTrader outranks other competitors in terms of online traffic and has generated increasing revenue over the last years. This allowed AutoTrader to serve retailers better, ensuring them a monthly average revenue of 2,210 British pounds in 2022, up from previous years. Other UK-based players aim to step into other regional markets, although not always successfully. That’s the case with Cazoo, a car retail startup pioneering in seamless e-commerce experience. After going public in 2021, Cazoo acquired Spanish Swipcar and Italian BrumBrum before selling them in 2022.Among other big automotive marketplaces, Germany-based Auto1 is one of the few operating in the entire European region, connecting vehicle buyers and sellers from 30 countries. Although increasing sales in Spain, Belgium, and the UK, France remains the core market of Aramis Group, which hit nearly 1.8 billion euros in revenue in the financial year 2022.
Car parts retailers and their consumer base
Car parts retail, including the original equipment manufacturer (OEM) segment, has thrived in the online market. In Europe, Germany hosts one of the biggest players—Autodoc, which ranked among the top car parts and tires online stores in France, the UK, and Spain.Although lagging compared to U.S. usage rates, online shopping for car parts 1334071 has come to be an established habit among European consumers. In Germany, Netherlands, and Denmark, 18 percent of users in each country reported buying automotive spare parts or accessories online, according to a 2022 survey. Another poll carried out in Italy suggested that car equipment purchases on e-commerce sites have been on the rise since 2016.
