Consumer behavior of pet owners in Italy

This report shows data on behavior of pet owners in Italy. After an overview on ownership of dogs, cats, birds, fish, and hamsters, the report focuses on behavior of pet owners under different perspectives. Specifically, the second chapter illustrates data on expenditure and purchases, while the third one focuses on pet care The fourth and fifth chapters provides data on pet food and pet brands. A sixth chapter focuses on pet owners' behavior during travel and work. The last chapter depicts data on consumer behavior from the perspective of veterinaries.