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Link to original content: http://statista.com/study/73379/video-on-demand-disney-users-in-the-united-states/
Video-on-demand: Disney+ users in the United States | Statista

Video-on-demand: Disney+ users in the United States

Consumer Insights report

Video-on-demand: Disney+ users in the United States

This report offers the reader a comprehensive overview of Disney+ users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Disney+ users in the United States (''brand users'') against U.S. video-on-demand users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Disney+ users in the United States

  • Disney+ has a high share of users that are part of Generation Z compared to the total online population
  • A relatively high share of Disney+ users have a college degree
  • Video-on-demand users in general and Disney+ users specifically, live in a similar type of community
  • Snapchat is more popular among Disney+ users than the average video-on-demand user

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