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Link to original content: http://statista.com/study/72709/social-media-linkedin-users-in-the-united-kingdom/
Social media: LinkedIn users in the United Kingdom | Statista

Social media: LinkedIn users in the United Kingdom

Consumer Insights report

Social media: LinkedIn users in the United Kingdom

This report offers the reader a comprehensive overview of LinkedIn users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LinkedIn users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: LinkedIn users in the United Kingdom

  • LinkedIn is more popular among Millennials than other social networks
  • A relatively high share of LinkedIn users have a college degree
  • LinkedIn users are more likely to live in cities and urban areas than social media users in general
  • 84% of LinkedIn consumers are also active on Facebook

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