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Link to original content: http://statista.com/study/65470/grocery-stores-bj-s-brand-report/
Grocery stores: BJ's shoppers in the United States | Statista

Grocery stores: BJ's shoppers in the United States

Consumer Insights report

Grocery stores: BJ's shoppers in the United States

This report offers the reader a comprehensive overview of BJ's shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BJ's shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: BJ's shoppers in the United States

  • BJ's is more popular among Generation Z than other grocery stores
  • A relatively high share of BJ's shoppers have a college degree
  • BJ's shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • Snapchat is more popular among BJ's shoppers than the average grocery store shopper

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