Smart Home in the U.S. 2017

Topics of the survey

• Screener Questions
• Devices
• Control & Channels
• Brands
• Expenses
• Statisfaction
• Drivers & Barriers
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Smart Home 2017
• Region: USA
• Number of respondents: 1,761
• Age of respondents: 18 to 59 years
• Type of respondents: Respondents, who own a smartphone, are responsible for purchases of big household appliances, consumer electronics and telecommunication contracts and currently own a smart home or plan to invest in it within the next 12 months
• Survey time period: 9th to 23rd of August 2017

• Gender
• Age
• Ethnicity
• Income
• People living in household
• Housing situation

Screener Questions

• [large electrical appliances (e.g. fridge, washing machine, vacuum cleaner)] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [telecommunications contracts (e.g. internet, telephone, TV)] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [consumer electronics (e.g. TV, audio system)] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [daily shopping] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [car/vehicles] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [pets] What's the usual practice in your household? Who makes the decisions about buying the following things?
• [insurance (e.g. home contents, liability, health insurance)] What's the usual practice in your household? Who makes the decisions about buying the following things?
• What's the usual practice in your household? Who makes the decisions about buying the following things?
• Do you own a smartphone?
• In your household, do you have home automation devices which you can control via the internet, e.g. smoke detectors, light bulbs or door locks?
• How likely is it that you will invest in your smart home, i.e. connected devices and control units, in the following 12 months?

Devices

• [entertainment ] In which of the following fields do you own home automation devices?
• [room climate/energy ] In which of the following fields do you own home automation devices?
• [lighting] In which of the following fields do you own home automation devices?
• [household appliances] In which of the following fields do you own home automation devices?
• [security ] In which of the following fields do you own home automation devices?
• [health/emergency ] In which of the following fields do you own home automation devices?
• In which of the following fields do you own home automation devices?
• How many home automation devices are there in your household in total?We are referring to all devices that you can control via the internet. Your smartphone, PC/laptop or tablet are not included. If you have more than one item of the same type (e.g. sever
• To be precise: Which of the following devices in your household can be controlled via the Internet?If you have a combo device that combines several functions and replaces another, please select both devices.
• How many connected multi-room speakers do you have in your household?
• How many intelligent light bulbs/lamps do you have in your household?
• How many connected sun screens do you have in your household?
• How many connected blinds do you have in your household?
• On how many doors and windows do you have connected sensors?
• How many connected sockets do you have in your household?
• How many connected heaters, air conditioning and thermostats do you have in your household?
• How many connected security cameras do you have in your household?
• How many connected motion detectors do you have in your household?
• How many connected smoke detectors do you have in your household?
• How many connected emergency buttons do you have in your household?
• How much money are you planning to spend on your smart home, i.e. connected devices and control units, in total in the following 12 months?
• In which of the following fields will you probably buy more home automation devices?

Control & Channels

• How do you control your connected devices at the moment?
• How satisfied are you with the control/operation of your home automation devices in general?
• What would be your preferred way of controlling your home automation devices?
• Are your intelligent devices connected to each other so that they communicate and synchronize actions and settings automatically?
• How satisfied are you with the interaction of your home automation devices?
• Where did you buy your home automation devices?

Brands

• Which of the following companies do you know as producers/suppliers of connected devices?
• Which of the following producers of intelligent consumer electronics do you know?
• Which are the producers of the consumer electronics devices that you own?
• Which of the following producers of intelligent devices in the field of lighting do you know?
• Which are the producers of the intelligent devices in the field of lighting that you own?
• Which of the following producers of home automation devices in the field of room climate/energy do you know?
• Which are the producers of the intelligent devices in the field of room climate/energy that you own?
• Which of the following producers of intelligent household devices do you know?
• Which are the producers of the intelligent household appliances that you own?
• Which of the following producers of home automation devices in the field of security do you know?
• Which are the producers of the home automation devices in the field of security that you own?
• Which of the following producers of home automation devices in the field of health/emergency do you know?
• Which are the producers of the home automation devices in the field of health/emergency that you own?

Expenses

• How much have you spent on your smart home, i.e. all your home automation devices including possible installations and software, until now in total? If you’re not sure, please estimate.
• How much did you spend on your smart home, i.e. all your home automation devices including possible installations and software, in the past year? If you’re not sure, please estimate.
• How much did you spend on your virtual assistant (one-time purchase)?
• How much did you spend on of your multi-room speakers (one-time purchase)?
• How much did you spend on your streaming stick (one-time purchase)?
• How much did you spend on your smart TV (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation devices in the field of entertainment?We are referring to compulsory costs that the usage of the device entails only. Additional external services (e.g. Spotify, Ne
• How much did you spend on your connected light bulb (one-time purchase)?
• How much did you spend on your connected sun screens (one-time purchase)?
• How much did you spend on your connected blinds (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation devices in the field of lighting?We are referring to compulsory costs that the usage of the device entails only. Additional external services are not included.
• How much did you spend on your door -/window sensors (one-time purchase)?
• How much did you spend on your intelligent sockets (one-time purchase)?
• How much did you spend on your intelligent thermostats (one-time purchase)?
• How much did you spend on your air quality monitors (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation devices in the field of room climate/energy?We are referring to compulsory costs that the usage of the device entails only. Additional external services (e.g. wea
• How much did you spend on your connected oven (one-time purchase)?
• How much did you spend on your connected coffee maker (one-time purchase)?
• How much did you spend on your connected microwave (one-time purchase)?
• How much did you spend on your connected washing machine (one-time purchase)?
• How much did you spend on your intelligent robot vacuum cleaner (one-time purchase)?
• How much did you spend on your connected fridge (one-time purchase)?
• How much did you spend on your intelligent robot lawn mower (one-time purchase)?
• How much did you spend on your intelligent garden sensors (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation household appliances?We are referring to compulsory costs that the usage of the device entails only. Additional external services (e.g. shopping services, weather f
• How much did you spend on your intelligent garage door (one-time purchase)?
• How much did you spend on your connected door locks (one-time purchase)?
• How much did you spend on your intelligent alarm system (one-time purchase)?
• How much did you spend on your connected security cameras (one-time purchase)?
• How much did you spend on your connected motion detectors (one-time purchase)?
• How much did you spend on your connected smoke detectors (one-time purchase)?
• How much did you spend on your connected leak detectors (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation devices in the field of security?We are referring to compulsory costs that the usage of the device entails only. Additional external services (e.g. alarm forwarding
• How much did you spend on your connected emergency call system (one-time purchase)?
• How much did you spend on your connected tracking devices (one-time purchase)?
• How much did you spend on your connected pressure mats (one-time purchase)?
• How much did you spend on your intelligent body weight scales (one-time purchase)?
• How high is your monthly spending on software and/or service fees for your home automation devices in the field of health/emergency?We are referring to compulsory costs that the usage of the device entails only. Additional external services (e.g. connecti

Statisfaction

• How satisfied are you with your smart home/your home automation system in general?
• [virtual assistants] How satisfied are you with the individual devices?
• [multi-room speakers / wireless speakers] How satisfied are you with the individual devices?
• [streaming sticks] How satisfied are you with the individual devices?
• [TV (smart TV)] How satisfied are you with the individual devices?
• [light bulbs/lamps] How satisfied are you with the individual devices?
• [sun screens] How satisfied are you with the individual devices?
• [blinds] How satisfied are you with the individual devices?
• [door -/ window sensors] How satisfied are you with the individual devices?
• [sockets] How satisfied are you with the individual devices?
• [thermostats, heating, air conditioning (temperature control)] How satisfied are you with the individual devices?
• [air quality monitors] How satisfied are you with the individual devices?
• [oven] How satisfied are you with the individual devices?
• [coffee maker] How satisfied are you with the individual devices?
• [microwave] How satisfied are you with the individual devices?
• [washing mashine] How satisfied are you with the individual devices?
• [robot vacuum cleaner] How satisfied are you with the individual devices?
• [fridge] How satisfied are you with the individual devices?
• [robot lawn mower] How satisfied are you with the individual devices?
• [garden sensor ] How satisfied are you with the individual devices?
• [garage door] How satisfied are you with the individual devices?
• [door locks] How satisfied are you with the individual devices?
• [alarm system] How satisfied are you with the individual devices?
• [security cameras] How satisfied are you with the individual devices?
• [motion detectors] How satisfied are you with the individual devices?
• [smoke detectors] How satisfied are you with the individual devices?
• [water detectors] How satisfied are you with the individual devices?
• [emergency call system] How satisfied are you with the individual devices?
• [tracking devices (for children and elderly people)] How satisfied are you with the individual devices?
• [mats with pressure sensors (to prevent falling, for confused/disoriented patients)] How satisfied are you with the individual devices?
• [body weight scales] How satisfied are you with the individual devices?

Drivers & Barriers

• What was/is your motivation to install a smart home?
• What was your motivation when you first bought an intelligent/connected device?
• What devices have you purchased after you got a connected device for the first time?
• Why did you (sometimes) decided against connected devices?
• What was/is your motivation to install a smart home?

Demographics

• Are you…?
• Age Categories
• Age Categories
• Do you rent or have your own home?
• How many square meters does your home have? We are referring to the living space, i.e. without garage, basement etc.
• What is your primary language?
• Which race/ethnicity best describes you? Please choose only one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• What is your current marital status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 18 years old or less, live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members
• What kind of device did you use to participate at this survey?