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Link to original content: http://statista.com/study/26613/b2b-marketing-in-the-us-statista-dossier/
B2B advertising and marketing in the U.S. | Statista

B2B advertising and marketing in the U.S.

Statistics report on B2B advertising and marketing in the United States

B2B advertising and marketing in the U.S.

A compilation of the latest data on B2B advertising and marketing in the United States, including marketing strategies, event marketing, content marketing, the presence of artificial intelligence in the sector and a nationwide overview of the industry. The report details digital and traditional advertising and marketing expenditures.

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Table of contents

Overview

8
  • Premium Statistic B2B advertising and marketing spending in the U.S. 2022-2026
  • Premium Statistic B2B offline advertising and marketing spending in the U.S. 2022-2026
  • Premium Statistic B2B digital ad spend in the U.S. 2022-2026
  • Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
  • Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
  • Premium Statistic Change in 2025 budgets among B2B marketers in the U.S. 2024
  • Premium Statistic Share of marketing budgets devoted to socials in the U.S. 2024, by economic sector
  • Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type

Marketing strategies

6
  • Premium Statistic Most effective marketing activities performed by B2B influencers in the U.S. 2023
  • Premium Statistic Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
  • Premium Statistic B2B C-suit vs marketers' notion of marketing success measurement in the U.S. 2023
  • Premium Statistic B2B C-suit vs marketers' opinions on business outcome expectations in the U.S. 2023
  • Premium Statistic Priorities for B2B marketers for improving CX in the U.S. 2023
  • Premium Statistic Most used B2B purchase channels in the U.S. 2023

The presence of artificial intelligence

3
  • Premium Statistic Leading ways B2B marketers utilized AI in the U.S. 2024
  • Premium Statistic Outlook on AI usage among B2B marketers in the U.S. 2024
  • Premium Statistic Use of AI in B2B e-commerce operations in the United States 2023

Event marketing

5
  • Premium Statistic B2B trade show market size in the U.S. 2018-2028
  • Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
  • Basic Statistic Change in exhibit-marketing budgets according to event marketers in the U.S. 2024
  • Premium Statistic Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
  • Premium Statistic Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023

Content marketing

5
  • Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
  • Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2023
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
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