Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

This statistics report provides an in-depth look at consumer behavior among the various generations in the United States, specifically analzying the habits and attitudes of Generation Z and Generation Y (millennials). The first chapter provides a general demographic overview. This is then followed by a section on generational consumer habits, online versus offline shopping behavior, a chapter on holiday shopping behavior, and lastly, a chapter on how consumers of these generations are exposed to advertisements and product placement.