Consumer Insights report
This report is based on Netflix's performance in the video-on-demand market in the U.S. Incorporating data from Statista Consumer Insights Brand KPIs, the report provides you with key consumer insights and benchmarks Netflix's performance against the industry overall and their competitors, as of 2023.
Topics include:
The report provides readers with a thorough overview of Netflix's positioning in the video-on-demand market. It evaluates the brand's performance across five strategic consumer values: awareness, popularity, usage, loyalty, and buzz.
Additionally, the report allows the reader to benchmark Netflix's performance against the industry overall and its competitors. This helps you realize how a brand performs against their main competitors in the marketplace.
Introduction
Brand profile
Brand KPIs & benchmarking
Appendix
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