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Link to original content: http://statista.com/study/115410/social-commerce-in-thailand/
Social commerce in Thailand | Statista

Social commerce in Thailand

Statistics report on social commerce in Thailand

Social commerce in Thailand

This report presents data on social commerce in Thailand. It provides an overview of the sector in Thailand, delving into the key performance indicators. It also includes online selling and shopping platform rankings, a glimpse of influencer marketing, and consumer behaviors when purchasing through social commerce platforms.

Table of contents

Overview

6
  • Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country
  • Premium Statistic E-commerce value Thailand 2017-2023
  • Premium Statistic Number of social media user accounts APAC 2024, by country
  • Premium Statistic Social commerce usage frequency Asia 2023, by country
  • Premium Statistic Share of livestream commerce shoppers APAC 2023, by country

Key performance indicators

4
  • Premium Forecast Revenue of social commerce in Thailand 2020-2028
  • Premium Forecast Number of social commerce users in Thailand 2020-2028
  • Premium Forecast Penetration rate of social commerce in Thailand 2020-2028
  • Premium Statistic Social network penetration Thailand Q3 2023

Live Commerce

5
  • Premium Statistic Live shopping platforms accessed to purchase an item Thailand 2024
  • Premium Statistic Items purchased through live shopping events or streams Thailand 2024
  • Premium Statistic Frequency of purchasing an item through live commerce Thailand 2024
  • Premium Statistic Reasons for participating in live commerce or live shopping events Thailand 2024
  • Premium Statistic Reasons for not participating in live commerce events Thailand 2024

Influencer marketing

5
  • Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
  • Premium Statistic Impact of social media influencers on purchasing Thailand 2023
  • Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
  • Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023

Consumer behavior

5
  • Premium Statistic Most influential sources of information for online shopping Thailand 2023
  • Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
  • Premium Statistic Social commerce shopping frequency Thailand 2023
  • Premium Statistic Leading reasons for buying products on social media Thailand 2023
  • Premium Statistic Leading barriers to not buying products on social media Thailand 2023

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