The ecommerceDB Trend Report "Amazon sellers: marketplace insights, GMV data & top sellers" provides a comprehensive overview of the seller profiles selling on the Amazon marketplace. In addition, the report also shows the strong surge in growth and relevance that both the Amazon marketplace and Amazon sellers have experienced in recent years.
It presents significant and comprehensive data about:
- the global marketplace business and illustrates Amazon's role in this dynamic environment
- important facts and figures about the Amazon marketplace, the role of the Amazon marketplace in the company structure, and the consumer perspective on Amazon; this is complemented by information on the commission model and fees as well as the actual sellers on Amazon
- the respective seller profiles and information about their GMVs and ratings on the Amazon marketplace; in addition, the top 100 seller profiles and the individual Amazon domains (e.g., amazon.com, amazon.co.uk) are analyzed in detail, individual sellers are presented in case studies, and the top 5 are displayed in detailed profiles
- the top 100 seller profiles on Amazon, including information on their rank, seller profile name, and GMV in 2021
The analysis in this report is based on exclusive data from ecommerceDB.com and other sources to provide a clear picture of the current status and projected developments.
ecommerceDB provides insights into more than 28,000 online stores in 57 countries, including detailed revenue analytics, competitor analyses, market developments, SEA budgets, and relevant KPIs.
Report overview
Marketplace business
Amazon marketplace
- Consumer perspective
- Facts and figures
- Amazon marketplace development
- Commission model & fees
- Sellers on Amazon
Seller landscape on Amazon - Approach
- Sample GMV analysis
- Top 100 GMV analysis
- Domain analysis
- Case studies
- Top 5 seller profiles
Top 100 ranking Appendix Report overviewMarketplace business
- Marketplace share of global online retail sales in 2020
- Share of GMV on marketplaces in relation to the global average in 2020
- Global GMV of the top 100 marketplaces in trillion US$
- The largest marketplaces by GMV in billion US$ in 2020
- GMV and growth of the top 10 marketplaces by GMV in 2020
Amazon marketplace- Share of buyers who know one of the selected stores and marketplaces
- Share of online shoppers who purchased goods via one of the top 5 online stores or marketplace websites in the last 12 months
- Share of online shoppers who associate the following criteria with Amazon
- Consumer satisfaction with interaction with Amazon
- Important milestones and key events in the history of Amazon
- Amazon’s net sales share distribution in 2021
- Share of paid units sold on Amazon by independent third-party sellers
- GMV of Amazon marketplace in billion US$
- Amazon‘s GMV growth compared to the global GMV growth of the top marketplaces
- Commission model and other revenue streams from Amazon
- Amazon commission rates on the U.S. based Amazon marketplaces for selected categories
- Fulfillment fees for a package of the following size tiers on the U.S. based Amazon marketplaces in US$
- Origin of sellers on Amazon by number and share in 2021
- Growth of the number of sellers on Amazon 2020-2021
- Top Amazon sellers with 1,000 or more products as a share of all sellers
- COVID-19 effect on the seller via the Amazon marketplace
Seller landscape on Amazon- Number of Amazon sellers analyzed per domain
- Number of seller profiles by GMV cluster among the seller profile sample in US$ in 2021
- Cumulative GMV on Amazon of the seller profile sample in billion US$ in 2021
- GMV distribution on Amazon among the seller profile sample in 2021
- Average GMV on Amazon of the seller profile sample in million US$ in 2021
- Number of top 100 seller profiles by GMV cluster in US$ in 2021
- Cumulative GMV on Amazon of the top 100 seller profiles in billion US$ in 2021
- GMV(1) distribution among the top 100 seller profiles in 2021
- Average GMV on Amazon of the top 100 seller profiles in million US$ in 2021
- Global top seller profiles on Amazon in million US$ in 2021
- Top 10 seller profiles by number of reviews in 2021
- Top 10 seller profiles by number of reviews in million overall
- GMV on Amazon and number of reviews of the top 100 seller profiles by GMV on Amazon in 2021
- Average GMV of selected Amazon domains among the seller profile sample(1) in million US$ in 2021
- Top 10 seller profiles by global GMV on amazon.com in million US$ in 2021
- Top 10 seller profiles by global GMV on amazon.co.uk in million US$ in 2021
- Top 10 seller profiles by global GMV on amazon.de in million US$ in 2021
- Top 10 seller profiles by global GMV on amazon.ca in million US$ in 2021
- Top 10 seller profiles by global GMV on amazon.co.jp million US$ in 2021
- GMV of selected brands selling on Amazon in million US$ in 2021
- Case studies: Anker
- Case studies: Rarewaves
- Case studies: Dodax
- Case studies: Govee
- Case studies: vidaXL
- Top 5 seller profiles
Top 100 rankingAppendix
