iBet uBet web content aggregator. Adding the entire web to your favor.
iBet uBet web content aggregator. Adding the entire web to your favor.



Link to original content: http://statista.com/study/109910/influencer-marketing-in-india/
Influencer marketing in India | Statista

Influencer marketing in India

Statistics report about influencer marketing in India

Influencer marketing in India

This report presents a range of statistics and insights about the influencer marketing industry in India. A global overview, along with key figures on the nascent Indian market has been curated. The report focuses on key marketing trends providing a glimpse of major influencer verticals, the most effective platforms, and the impact on consumer behavior.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Global overview

4
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Number of influencers brands worked with worldwide 2024
  • Premium Statistic Main ways to measure influencer campaigns' success globally 2023

Indian influencer market

6
  • Premium Statistic Value of influencer marketing industry in India 2021-2027
  • Premium Forecast Most popular influencer genres in India 2024
  • Premium Statistic Preferred types of content created by influencers India 2023
  • Premium Statistic Purchased products that were endorsed by influencer India 2023
  • Premium Statistic Leading influencers in India in 2023, by engagement rate
  • Premium Statistic Preferred platforms to follow influencers India 2023

Brand collaboration

4
  • Premium Statistic Preferred platforms for influencer marketing India 2024
  • Premium Statistic Preferred platform for social media influencer collaboration India 2024
  • Premium Statistic Influencers' expectations from brand collaborations India 2024
  • Premium Statistic Influencer marketing trends among brands India 2024

Instagram

5
  • Premium Statistic Influencer count on Instagram India 2023, by tier
  • Premium Statistic Engagement rate of Instagram influencers India 2023, by tier
  • Premium Statistic Share of Instagram influencer audience India 2023, by gender
  • Premium Statistic Share of Instagram influencer audience India 2023, by age
  • Premium Statistic Popular influencer categories on Instagram India 2023, by post count

Other platforms

7
  • Premium Statistic Facebook influencers count in India 2023, by follower count
  • Premium Statistic Engagement rate of Facebook influencers in India 2023, by tier
  • Premium Statistic Share of Facebook influencer audience India 2023, by age
  • Premium Statistic Engagement rate of YouTube influencers in India 2023, by tier
  • Premium Statistic Share of YouTube influencer audience India 2023, by age
  • Premium Statistic Social media influencers opinion on YouTube Shorts India 2024
  • Premium Statistic Select social media platforms usage among creators and brands India 2024

Consumer perspective

7
  • Premium Statistic People that follow at least one social media influencer India 2023
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Reasons for not buying influencer endorsed products India 2023
  • Premium Statistic People that purchased influencer brand collaboration products India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
  • Premium Statistic Willingness to buy influencer collaborated product India 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • OOH advertising in China
  • Radio advertising in Germany
  • Social media advertising in India
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in the United Kingdom (UK)
  • Content marketing worldwide
  • Trade show and event marketing
  • B2B advertising and marketing in the U.S.
  • Digital advertising in the United Kingdom (UK)
  • Instagram advertising and marketing
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Turkey
  • Sports brands
  • Facebook usage in the United States
  • Advertising in Germany
  • TV advertising worldwide
  • Brands in India
  • E-mail usage in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)