Highly trusted news brands in South Korea 2024
According to a survey conducted in South Korea in early 2024, around 57 percent of respondents stated that MBC News was their most trusted news brand. MBC News overtook YTN, South Korea's first 24-hour news channel, as the most trusted news source in 2023.
According to the annual survey by Reuters Institute for Study Journalism, South Korea's trust in the news has increased slightly since last year. With a trust rate ranging from 23 to 35 percent depending on the age group, South Koreans are rather skeptical compared to respondents in other countries. Trust in broadcast news tended to be higher compared to newspapers.
In 2021, around 66 percent of the South Korean population were reading the news. The majority of South Koreans stated that they accessed their news online, including on social media. However, only a minority of surveyed South Koreans were paying for digital news in 2023.
Low trust in news
According to the annual survey by Reuters Institute for Study Journalism, South Korea's trust in the news has increased slightly since last year. With a trust rate ranging from 23 to 35 percent depending on the age group, South Koreans are rather skeptical compared to respondents in other countries. Trust in broadcast news tended to be higher compared to newspapers.
Online news are increasingly popular
In 2021, around 66 percent of the South Korean population were reading the news. The majority of South Koreans stated that they accessed their news online, including on social media. However, only a minority of surveyed South Koreans were paying for digital news in 2023.
