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According to a survey of restaurant brands in the United Kingdom in the first quarter of 2024, Greggs had the highest rating among the British public, with 79 percent having a positive opinion of the brand. J D Wetherspoon, Burger King, Costa Coffee, and Pizza Hut were also rated among the top five brands.

Number of Greggs shops in the UK

Along with ranking as one of the most popular restaurant brands in the UK, Greggs is also one of the most prolific. The company had around 2.4 thousand outlets operating across the country in 2023, a figure which showed an increase of around five percent compared to the previous year. Since 2006, the number of Greggs shops in the UK has nearly doubled.

How big is the restaurant industry in the UK?

The United Kingdom’s restaurant industry is exceptionally diverse, comprising fast food companies, casual dining brands, and Michelin star restaurants. In 2023, the market size of the restaurant industry in the UK was estimated at around 18.7 billion British pounds. That figure, meanwhile, was forecast to reach 19.5 billion British pounds by 2026.

Most popular dining brands in the United Kingdom in 1st quarter of 2024

Characteristic	Share of respondents with a positive opinion
Greggs	79%
J D Wetherspoon	59%
Burger King	58%
Costa Coffee	57%
Pizza Hut	57%
McDonald's	56%
KFC	56%
Subway	55%
Pizza Express	54%
Domino's Pizza	52%
Krispy Kreme	51%
Nando's	50%
Harvester	50%
Toby Carvery	48%
Caffe Nero	48%
Pizza Hut Delivery	45%
Hard Rock Cafe	45%
Starbucks	44%
Frankie & Benny's	43%
TGI Friday's	43%

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Release date

April 2024

More information

Region

United Kingdom

Survey time period

Q1 2024

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.
The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Release date was the date of access.

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