A survey conducted in the United States in 2023 revealed that most CTV viewers were between the ages of 18 and 34 years, with nearly two thirds of respondents using these devices on a daily basis. Meanwhile, 27 percent of people aged over 55 years watched videos via connected TVs every day.
Share of daily connected television viewers in the United States as of May 2023, by age group
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Leichtman Research Group. (June 2, 2023). Share of daily connected television viewers in the United States as of May 2023, by age group [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. "Share of daily connected television viewers in the United States as of May 2023, by age group." Chart. June 2, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. (2023). Share of daily connected television viewers in the United States as of May 2023, by age group. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. "Share of Daily Connected Television Viewers in The United States as of May 2023, by Age Group." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group, Share of daily connected television viewers in the United States as of May 2023, by age group Statista, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/ (last visited October 30, 2024)
Share of daily connected television viewers in the United States as of May 2023, by age group [Graph], Leichtman Research Group, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/