In 2020, Zewa was the leading brand for home care in Russia, with approximately 107 consumer reach points, which is a measure of brand penetration and consumer choice. Fairy and Iz Naberezhnykh Chelnov ranked second and third in that segment with 68 and 67 CRPs nationwide, respectively.
Leading 20 home care brands ranked by consumer reach points in Russia in 2020
The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (May 24, 2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in Russia in 2020." Chart. May 24, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. (2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Russia in 2020." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in Russia in 2020 Statista, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/ (last visited November 22, 2024)
Leading 20 home care brands ranked by consumer reach points in Russia in 2020 [Graph], Kantar Worldpanel, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/