In 2022, online videos re-emerged as the media format with the highest share, that is 35 percent, of digital advertising expenditure incurred by India's media and entertainment industry. Meanwhile spending on social media declined by 10 share points and was at par with paid search ad expenditure. Classifieds did not account for any share of media ad spends that year.
Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
exchange4media. (February 1, 2023). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format." Chart. February 1, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. (2023). Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure by The Media and Entertainment Industry in India in 2022, by Media Format." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format Statista, https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/ (last visited November 24, 2024)
Distribution of digital advertising expenditure by the media and entertainment industry in India in 2022, by media format [Graph], exchange4media, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/894282/india-share-of-media-digital-advertising-spend-by-format/
