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Link to original content: http://statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
Nike's wholesale revenue by segment 2024 | Statista

Global wholesale revenue of Nike from 2020 to 2024, by customer segment

Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment

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Source

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Release date

July 2024

Region

Worldwide

Survey time period

2020 to 2024

Supplementary notes

Figures relate to NIKE Brand wholesale equivalent revenues, which are considered non-GAAP financial measures, and are intended to provide context as to the total size of the NIKE Brand market footprint if the company had no NIKE Direct operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from Nike's wholesale operations to their NIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers. 
* Others include products not allocated to Men's, Women's, NIKE Kids', and Jordan Brand as well as certain adjustments that are not allocated to products designated by consumer.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

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For single users
$199 USD
per month, billed annually 1
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Professional Account

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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