Douglas.de is leading the personal care e-commerce market in Germany, with e-commerce net sales of US$592,8 million in 2023 generated in Germany, followed by amazon.de with US$580,3 million. Third place is taken by flaconi.de with a revenue of US$342,8 million.
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The e-commerce market category “Personal Care” includes the sale of medical, pharmaceutical, and cosmetic products via a digital channel (including the sale of prescription drugs), such as online pharmacies or the online stores of drugstores and other individual traders (e.g., cvs.com, walmart.com). Alongside medicines, this market category also includes cosmetics, cleaning and care products, and nutrition, as well as medical products for private use (e.g., blood pressure monitors, disinfectants, and dressings). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Market overview
Leading beauty retailers
Leading personal care retailers
Online traffic
Consumption
Further related statistics
