Most visited e-commerce retail sites in Singapore 2024

As of July 2024, shopee.sg was the most visited e-commerce retail website in Singapore, with around 13.2 million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and Amazon with about six million and five million visits, respectively.
 

Shopee - Singapore's favourite e-commerce marketplace

Shopee was founded by Sea limited in 2015 and is popular for being the first mobile centric online marketplace in Southeast Asia. The company started out as a marketplace for other retailers to sell their goods over the unified platform with almost no fees for the merchants. Through their risky but successful business strategy, Shopee is now available in almost all Southeast Asian countries and one of the main competitors of Lazada.

Lazada - Alibaba in Southeast Asia

Lazada was founded by Rocket Internet in 2012 and has set itself the goal of becoming “Southeast Asia’s next Amazon”. After four successful years, the company was sold to Alibaba  with a market value of approximately two billion U.S. dollars. Since then, Alibaba has tried to steadily expand its market share. Lazada is now operating in six countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.