Latin America: Big Mac index in selected countries 2024

As of January 2024, Uruguay had the highest Big Mac Index and Guatemala, the lowest, among the Latin American countries measured. The so-called Big Mac Index is regarded as an indicator for the purchasing power of an economy. In Guatemala, it was estimated that a Big Mac would cost an average of 3.71 U.S. dollars, while the average price for a Big Mac burger in Brazil amounted to approximately 4.81 U.S. dollars.

How is the Big Mac Index calculated?

The Bic Mac index has been published annually by The Economist since 1986 and is rated as a simplified indicator of a country’s individual purchasing power. As many countries have different currencies, the standardized Big Mac prices are calculated by converting the average national Big Mac prices with the latest exchange rate to U.S. dollars. The Big Mac, as the top-selling McDonald’s burger, is used for comparison because it is available in almost every country and manufactured in a standardized size, composition and quality.

McDonald's in Latin America

McDonald’s is a worldwide operating fast food restaurant chain with headquarters in Oak Brook, Illinois. In Latin America, McDonald's largest franchisee is Arcos Dorados Holdings, with headquarters in Montevideo, Uruguay. Brazil is the largest Latin American market for McDonald's when it comes to the size of the franchise network, as over 1,000 McDonald's restaurants are in operation in the Brazilian territory.